Own TRADE system
– TRADE acts as the final stage, ensuring that the product reaches the consumer, within the framework of a single managed system from field to shelf..
The company provides a full cycle of product movement — from raw materials to the point of sale, ensuring availability, freshness and stable shelf presence throughout the Republic of Kazakhstan.
The company implements a vertically integrated model in which production, logistics and sales are integrated into a single management system. This approach allows you to control the movement of products at all stages and ensure their availability to consumers regardless of the region. The TRADE system is the final element of this model, ensuring that products enter the trading environment and are present at points of sale.
Implementation of the finished product
TRADE forms a link between domestic production processes and foreign trade middle.
The system is focused on ensuring the factual supply of products in trade terms and supporting its availability for the next buyer.
own distribution represented by the trade network of 23 representatives in 23 cities of Kazakhstan, addresses the issues of production and allows you to provide fresh products of all regions of the Republic, from large supermarkets to shops in the House;
More than five hundred public points of catering-restaurants, cafes, tables, schools and hostels, as well as production enterprises that use the products of MasloDel;
Price without unnecessary links
Using our own implementation system allows us to optimize the supply chain and reduce the number of intermediate links.
This reduces the impact of additional margins and creates a more acceptable cost of products on the market.
As a result, basic food products are made available to a wide range of consumers while maintaining quality and supply stability.
Quality brought to the shelf
Managing logistics flows and product distribution allows you to meet the established requirements for delivery dates and storage conditions.
This ensures that products meet quality standards when they arrive at retail outlets.
A systematic approach reduces the risks of losses associated with violations of the terms or conditions of transportation.
Nationwide presence
The established network of branches and sales units ensures a wide presence of products in various retail and wholesale trade formats.
The scale of the system makes it possible to work effectively with both large networks and local retail outlets.
The infrastructure is adapted to the specifics of the regions and ensures uniform coverage of the territory.
Key indicators
23
сommercial branches
more than 1300
employees
more than 45,000
retail outlets
180,000 tons
production per year
A product in every market segment
The sales system covers key market segments and ensures the presence of products in various distribution channels.
This allows us to take into account the specifics of consumption and ensure access to products for both businesses and end customers.
The flexibility of the implementation channels increases the stability of the system and expands the reach of consumers.
Directions:
- B2B (bakeries, pastry shops, HoReCa)
- Retail chains
- Wholesale partners
- Export supplies
Logistics base
The availability of our own transportation and warehouse infrastructure ensures manageability of supplies and sustainability of operational activities.
The company independently controls the key elements of the logistics chain, reducing dependence on external operators.
This ensures the stability of supplies and the predictability of the system.
Infrastructure:
- 143 insulated wagons
- 140 railway tank cars
- Own car park
- Warehouses in the branch network
Geography of supplies
The supply chain covers the entire territory of the Republic of Kazakhstan and ensures the availability of products in the cities and regions of the country.
Additionally, international supplies are being implemented, which confirms the scale and sustainability of the operating model.
The geography of supplies is formed taking into account the logistical capabilities and requirements of foreign markets.
The TRADE system ensures the output of products to the trading environment and their actual presence at points of sale.
This creates a stable availability of basic foodstuffs and allows consumers to purchase them without interruption.
The result of the system is a stable supply of products to the market in compliance with quality and time requirements.
