How did butter become a life's work?
The history of Maslo-Del began in the early 90s, at a time when the Kazakh market was just forming, and entrepreneurship was born in conditions of uncertainty. From the first trading operations and a small packing shop, the company has gone on to create one of the largest food complexes in the country, building a full cycle of processing agricultural raw materials and a system for the production of ready-made food.
1
In the early 90s, the country lived in conditions of uncertainty: the usual system collapsed, shops were empty, and business was just emerging.
2
At the same time, a young businessman Pavel Selivanov exchanges a van of butter as a barter at the expense of those who owe him. Unexpectedly, butter sells too quickly. This situation was a great turning point in this area.
3
He realized that the product was in demand, and began to build system supplies and packaging. So the trade deal gradually turned into a manufacturing business, which eventually became known as «Maslodel».
Chronicle of the company's development
Beginning
– Founding of the company
– The first steps of production
– Renaming to «Maslodel»
1991
Beginning of activity as «Kurs Ltd»
1995
The first packing of butter
1996-1997
Launching the production of spreads
1998
The release of the Zhailau brand
1999
Registration of MASLODEL LLP
Formation of the production base
Launch of new lines
– – Expansion of the product range
– Transition from trade to production
2000
Mastering condensed milk
2001
Switching to a tin can
2004
Launch of the first tin can workshop in the Republic of Kazakhstan
2005
Entry into the dairy industry through a dairy plant in Petropavlovsk
2005
The launch of the legendary Petropavlovsk dairy brand
2005
The start of the phased opening of sales branches throughout the country
2006
The launch of an oil press plant in Novoishimskoye village
Industrialization and Systemic growth
– Logistics and distribution infrastructure
– Construction of factories
– Expansion of production capacities
– Логистическая и
дистрибуционная инфраструктура
2006
Entry into the processing of the fat and oil industry through the Fat and Oil Plant
2010-2014
The launch of tomato paste «Tomatny Rai»
2019, 2022
Technological industrial modernization of the dairy plant
2024
The launch of the MEZ plant
2025+
Modernization of the Fat and Oil plant in Almaty
The company's philosophy
About the product
From the very beginning, the company was built around the product. Taste, stable quality and respect for raw materials have always been at the heart of decisions. They have never chased after quick results here, preferring to build production step by step.
About the production culture
Over time, the small workshop turned into a full-fledged production system. The equipment was updated, the formulations were improved, and the processes became more accurate and reliable. One thing remained the main principle: each stage should work in such a way that there would be no shame in the result.
A life's work
For many people inside the company, this is not just a job, but part of their life path. Entire teams of specialists have grown up here, who have been developing the same business for decades. So a story gradually formed from a random transaction, which became a matter of life.
From the workshop to the production system
From a small filling shop, the company gradually turned into a production system with its own lines, technologies and product logic.
